I enjoy reading Seth Godin’s blog. It is an easy read and helps keep the brain juices flowing. Unfortunately I’ve fallen behind these past few weeks and am just playing catchup now. One noteworthy entry for May that I wanted to mention here is What Every Good Marketer Knows Here are a few snippets:
- You can’t fool all the people, not even most of the time. And people, once unfooled, talk about the experience.
- You’re not in charge. And your prospects don’t care about you.
- Effective stories match the worldview of the people you are telling the story to.
- A product for everyone rarely reaches much of anyone.
If you have any interest at all in marketing then go visit Seth right now and read the enire post.