Well the fact of the matter is Surfulater is barely visible on Google (apart from paid ads). So I’ve been been doing some research to try and see how we can rectify this sad state of affairs. It is pretty obvious that if folks can’t easily find Surfulater when they do a Google search, then the chances of them becoming a customer are pretty slim. Continue reading “On Google”
What Every Good Marketer Knows
I enjoy reading Seth Godin’s blog. It is an easy read and helps keep the brain juices flowing. Unfortunately I’ve fallen behind these past few weeks and am just playing catchup now. One noteworthy entry for May that I wanted to mention here is What Every Good Marketer Knows Here are a few snippets: Continue reading “What Every Good Marketer Knows”
On Press Releases and the Media
I’ve just read an interesting article by Paul Graham titled “The Quite Submarine” Paul provides an interesting insight into PR firms and the Media, based on his own experiences.
The articles starts with:
Why do the media keep running stories saying suits are back? Because PR firms tell them to.
Podcasts – what and why?
There was a post over at one of my favourite sites Codeproject yesterday asking if anyone was into podcasts, to which I replayed yes. If you don’t know what podcasts they are quite simply small radio shows that you can download and play on your MP3 player, iPod, PC or any other device capable of playing MP3’s.
Podcasts like the web cover a broad range of information and interests. To date my focus has been on listening to marketing and business related podcasts.
The thing I really like about podcasts (apart from the content) is that I can acquire information without having to sit in front of my PC.
I download podcasts and copy them to my HP iPaq PDA. Then plug in the headphones, start the music player playing the podcast and put the PDA in my pocket. Most times I listen while I’m doing chores around house, or I’m out for a walk. This is great because I don’t have to try and find some free time which doesn’t exist anyway and I get to feed my brain during times which it otherwise wouldn’t be doing much.
In addition to Podcasts you’ll find audio books available on the Web which are played just like a podcast.
The Podcasts I’ve enjoyed listening to the most so far are by Ben McConnell & Jackie Huba over at Church of the Customer. The content is fresh and interesting and Ben and Jackie have an upbeat very easy to listen to style. Their most recent podcast is Word of Mouth Summit highlights and interviews which I’ll be listening to today.
I’ve been looking at a few programs that enable you to subscribe to podcasts and automatically download new ones as they become available. So far none have particularly grabbed my interest. I’ll likely write more on this later.
Advice from a Bootstrapper
Dr. Jeffrey R. Cornwall writes:
I just finished several weeks of teaching about bootstrapping to my students. I wrapped up the unit with a visit from Charles Hagood, co-founder of The Access Group, which was the feature of a recent Entrepreneurial Showcase at this site. Charles shared his advice on being a successful bootstrapper:
1. Cash is King. Enough said!
2. Sometimes Less is More. Having fewer resources can force a business to be more flexible and more resourceful. For example, Southwest Airline’s business model grew out of the limited number of planes that they had to work with during their start-up.
3. Keep Your Priorities in Order. Never compromise your ethical principles, even when money it tight.
4. Enjoy the Ride. Love what you do in your business and enjoy each day. That will make the lean times easier to take.
5. Cut Costs, Not Quality. Focus your money on customers when money is scarce.
6. Impress Your Customers, Not Yourselves. Don’t waste money competing internally over who has the best stuff. Invest it in your customers and in your product.
7. If You Have $1 Left in the Bank, Spend in on Marketing. Even when the market is not buying your product stay in front of them so they will remember you when things pick up.
8. Always Look Bigger and Tougher Than You Are. See my post from earlier today for ideas on this.
9. Continuously Reassess Your Business for Wasteful Spending.
Being an Entrepreneur is very rewarding when everything comes together, however getting to that point is quite a challenge. Even more so when you wear many different hats and have to juggle from one roll to the next; sales, marketing, product development, qa, web presence etc. We really do need all of the help we an get.
There is a lot of good information to be found on the web on Entrepreneurship, running a small business, marketing etc. and unfortunately also a lot of “me too” dross.
Jeff Cornwall’s, The Entrepreneurial Mind is well worth reading if you have the slightest interest in Entrepreneurship.
Supermarkets need to lift their game
I’ve just finished reading an article in yesterdays Melbourne Age Business section about how Australian retailers are way behind in their use of technology and how they need to lift their game to be competitive and keep customers coming back to their stores.
Well I can tell you one really simple thing that they can do that will greatly help retain me as a loyal customer and doesn’t require any high tech expenditure! Simply stop moving the damn goods around to different aisles every few months. Just when your mental map thinks it knows where everything is they go and move stuff. I don’t know, maybe this peculiar to Australia or even Melbourne but it drives me absolutely nuts and wastes my valuable time.
And who dreams up some of these product positioning strategies. I mean is it remotely logical to have toilet paper next to canned fruit. Arghhh!
Smallbiztechnology.com helps small-medium sized businesses strategically use technology to grow their businesses and provides news, articles, discussion boards, resources, analysis & events for the owners of small-medium sized businesses.
I’ve just discovered Smallbiztechnology.com because, I’m pleased to say they’ve written a glowing review of Surfulater which you can see here.
I’ve not had much time to dig around here yet, but it looks like there is lots of good stuff to read.