I’ve just finished reading an article in yesterdays Melbourne Age Business section about how Australian retailers are way behind in their use of technology and how they need to lift their game to be competitive and keep customers coming back to their stores.
Well I can tell you one really simple thing that they can do that will greatly help retain me as a loyal customer and doesn’t require any high tech expenditure! Simply stop moving the damn goods around to different aisles every few months. Just when your mental map thinks it knows where everything is they go and move stuff. I don’t know, maybe this peculiar to Australia or even Melbourne but it drives me absolutely nuts and wastes my valuable time.
And who dreams up some of these product positioning strategies. I mean is it remotely logical to have toilet paper next to canned fruit. Arghhh!